Our mission

We want to focus on making sure that every product your child plays with is safe, high quality, and sustainably made so that you have one less thing to think about.

Because the bigger our babies get, the more likely they are to lick, throw, and just about do EVERYTHING with their toys. Having only a few age-appropriate developmental toys on rotation gives parents and caregivers less time de-cluttering, and more time for fun. We hope to foster curiosity, imagination, and love of learning through play.

Featured Brands

Eguchi Toys

A small enterprise based in Taipei, Taiwan, Eguchi Toys are handmade and thoughtfully designed for little hands at the start of life. Guided by Montessori principles, the products are wonderfully unique with exceptional quality. The creators of this brand are also the team behind Ivy's House school in Taipei, where Eguchi toys and furniture are incorporated into the classroom.


    QToys is owned by an Australian company that has been designing and manufacturing a variety of educational toys and Eco friendly products for over 15 years. Their products make use of plantation rubber trees, acacia timber, coconut trees, bamboo, and recycled branches of Rubber trees and Acacia trees. It is their mission to design products that "allow kids to learn skills such as reasoning and critical thinking and develop a self-learning attitude."

    Shop QToys 

    GRAPAT Wooden Toys are unique open-ended toys that encourage imaginative free-thinking and play. Their unique Waldorf-inspired toys are made in Spain using traditional processes. They use thick soft raw materials and natural dyes which let the wood veins be seen, and vibrant coloured waxes and oils that slightly shine. The products are painted by hand, while its creators are "surrounded by land, fire, rivers and many children nearby, who inspire us daily."

    Shop Grapat 

    Mindful and Co Kids' mission is to inspire, strengthen, and foster happier, healthier more resilient young minds through mindfulness, with the bigger vision to change the staggering and alarming mental health statistics for young people. By instilling the practices of gratitude, self-affirmation and kindness, and inspiring a future where every child has access to an education in self-awareness, Founder Jacqueline Yeats believes together, we can influence and empower the next generation to live the fulfilled life they deserve.

    Shop Mindful and Co Kids 

    Candylab has a clear and enthusiastic mission: to make the absolute best wooden toy vehicles on the market. As artists, designers and parents, the founders draw on many influences. They have a deep love of classic American Cars and the craftsmanship spirit of mid-century artisan furniture designers. They believe in the extensive use of natural materials, unique craftsmanship, and steadfast adherence to principles of the mid-century pioneers of modern design: great design should be accessible, and not reserved for luxury status.

    Shop Candylab Toys 
1 of 4